{"product_id":"fendi-zucca-pvc-baguette","title":"Fendi Zucca PVC Baguette","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Original \"It-Bag\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned by \u003cstrong\u003eSilvia Venturini Fendi \u003c\/strong\u003ein 1997, the Baguette is widely regarded as the fashion industry's first true \"It-bag,\" so named because it was intended to be carried under the arm like a loaf of French bread. This version, rendered in glossy coated canvas, perfectly captures the futuristic, high-octane aesthetic that defined the turn of the millennium. While the Baguette became a global cultural phenomenon through its frequent appearances on \u003cstrong\u003eSex and the City\u003c\/strong\u003e, this specific material choice—often referred to as \"vinyl\" or \"Spalmato\" canvas—highlighted the era's shift toward high-tech, durable, and avant-garde finishes. The Zucca monogram, originally sketched by Karl Lagerfeld in 1965, takes on a contemporary, liquid-like sheen here, making it a definitive artifact of Y2K-era luxury that successfully merged archival branding with experimental modern materials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e \u003c\/p\u003e","brand":"Fendi","offers":[{"title":"Default Title","offer_id":54067758924103,"sku":null,"price":957.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/4450\/2599\/files\/Photoroom_20260602_111251.jpg?v=1780478579","url":"https:\/\/ebvlondon.com\/products\/fendi-zucca-pvc-baguette","provider":"ebvlondon","version":"1.0","type":"link"}