{"product_id":"gucci-horsebit-chain-2-way-white-shoulder-bag","title":"Gucci Horsebit Chain 2-Way White Shoulder Bag","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe maxi horsebit hardware on this bag traces back to 1955, when Gucci first used the equestrian hardware on a loafer, but the Chain bag itself is a Tom Ford design: he introduced it for Fall 2003, giving it a trapezoid shape, oversized horsebit, and a detachable chain-and-leather strap so it could be worn multiple ways. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe style largely disappeared after Ford's departure in 2004, resurfacing only briefly in 2011, before \u003cstrong\u003eAlessandro Michele\u003c\/strong\u003e brought it back into regular production from Gucci's \u003cstrong\u003e2020 cruise collection\u003c\/strong\u003e. That revival tapped directly into Y2K nostalgia and drove a sharp rise in demand for horsebit styles through the early 2020s, making pieces like this one part of a genuine second act for the design rather than a one-off reissue.\u003c\/span\u003e\u003c\/p\u003e","brand":"Gucci","offers":[{"title":"Default Title","offer_id":54903582523719,"sku":null,"price":900.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/4450\/2599\/files\/Photoroom_20260829_202739.jpg?v=1788703050","url":"https:\/\/ebvlondon.com\/products\/gucci-horsebit-chain-2-way-white-shoulder-bag","provider":"ebvlondon","version":"1.0","type":"link"}