{"product_id":"louis-vuitton-x-stephen-sprouse-monogram-graffiti-alma-mm","title":"Louis Vuitton x Stephen Sprouse Monogram Graffiti Alma MM","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eReleased in 2001, this collaboration marked the first time in Louis Vuitton's history that an outside artist was invited to alter the house’s sacred monogram. The collection was born from the bold vision of Marc Jacobs, who famously struggled against the brand’s traditionalists after being told he was strictly \"not allowed to change the monogram\". Refusing to follow the rules, Jacobs enlisted 80s punk-pop artist \u003cstrong\u003eStephen Sprouse \u003c\/strong\u003eto \"tag\" the bags, aiming to make the heritage brand feel \"young and cool\" once more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe reception was nothing short of legendary. Victoria Beckham (Posh Spice) was famously spotted with a fake version in the early 2000s; upon seeing the photos, Marc Jacobs personally sent her an authentic one, noting she was \"not as posh as you think\" for carrying a \"snide\" copy. Decades later, the collection's cult status remains untouched, with the original black-and-white graffiti pieces appearing in the private archives of modern icons like \u003cstrong\u003eRihanna and Beyoncé.\u003c\/strong\u003e This limited-run collection not only sold out within hours but set a definitive precedent for two decades of blockbuster artist collaborations—from Murakami to Kusama—that remain the most successful and sought-after pillars of the house today.\u003c\/span\u003e\u003c\/p\u003e","brand":"Louis Vuitton","offers":[{"title":"Default Title","offer_id":54064809017671,"sku":null,"price":1641.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/4450\/2599\/files\/Photoroom_20260421_064041_0e3c3b3f-6dd5-4456-afa1-5e2de4371423.jpg?v=1780420837","url":"https:\/\/ebvlondon.com\/products\/louis-vuitton-x-stephen-sprouse-monogram-graffiti-alma-mm","provider":"ebvlondon","version":"1.0","type":"link"}