Privacy Policy

EBV London ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and safeguard the information you provide when visiting ebvlondon.com or placing an order with us.

Who we are

EBV London is a data controller responsible for your personal data. Our ICO registration number is ZC152893. You can contact us at any time at info@ebvlondon.com

What information we collect

When you browse, shop with us, or sign up to our newsletter, we may collect:

·       Identity and contact details — your name, billing and delivery address, email address, and phone number.

·       Order and payment details — the items you purchase and the payment method used. We do not see or store your full card details; these are handled directly by our payment providers.

·       Account information — login details if you create an account with us.

·       Marketing preferences — whether you have consented to receive marketing emails or SMS.

·       Technical and usage data — your IP address, browser type, device information, pages viewed, and actions taken on our site. This is collected via cookies. See our Cookie Preferences page.

How we use your information

We use your personal data to:

·       Process and fulfil your orders, including arranging shipping and handling returns.

·       Communicate with you about your order, enquiries, and customer service matters.

·       Send you marketing communications, where you have consented to receive them.

·       Improve our website, products, and customer experience.

·       Detect and prevent fraud and meet our legal and regulatory obligations.

Our lawful basis for processing

Under UK GDPR, we rely on the following lawful bases:

·       Contract — to process your order and provide the services you have requested.

·       Consent — for sending marketing emails and SMS, and for non-essential cookies.

·       Legitimate interests — to run, protect, and improve our business (for example, fraud prevention and site analytics).

·       Legal obligation — to keep records for tax, accounting, and consumer protection purposes.

Who we share your information with

We share your data only with trusted service providers who help us run our business. These include:

·       Shopify — our e-commerce platform (hosting, checkout, and order management).

·       Shopify Payments / PayPal / Klarna / Clearpay — payment processing (you provide your payment details directly to them).

·       DHL, and any other shipping carriers — for delivery of your order.

·       Klaviyo — for email and SMS marketing, where you have opted in.

·       Google Analytics 4 — for anonymised website analytics.

·       Meta (Facebook/Instagram) — for advertising and retargeting, where you have consented.

·       HMRC and other authorities — where legally required.

We never sell your personal data to third parties.

International transfers

Some of our service providers (including Shopify, Klaviyo, Google, and Meta) are based outside the UK. Where personal data is transferred internationally, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or EU Standard Contractual Clauses, ensuring your data receives the same level of protection as it would in the UK.

How long we keep your data

We keep your personal data only for as long as necessary:

·       Order and customer service records — 6 years (to comply with UK tax and consumer protection law).

·       Marketing consent records — until you unsubscribe, then for a limited period to demonstrate compliance.

·       Website analytics data — typically 14 months.

Your rights

Under UK GDPR, you have the right to:

·       Access the personal data we hold about you.

·       Request that we correct any inaccurate or incomplete information.

·       Request that we delete your personal data, where there is no legal reason for us to keep it.

·       Object to, or restrict, our processing of your data.

·       Withdraw your consent at any time (for marketing, simply click “unsubscribe” in any email).

·       Request a copy of your data in a portable, machine-readable format.

·       Make a complaint to the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, please email us at info@ebvlondon.com

Changes to this policy

We may update this Privacy Policy from time to time. The most recent version will always be available on our website, with the effective date shown at the top.

Effective date: 7 July 2026